4. Plan the content production
by Admin
Posted on 20-12-2023 08:27 AM
B2b marketers cite allocating staff time and resources for video production as a top challenge for creating video. This issue inevitably begs the question: “should we try making videos ourselves, or should we enlist the help of a video production company?”
if you plan to produce videos internally, you must consider who will be responsible for creating them. Will you hire an in-house videographer or a video production team?
outlining your expected output is a good way to determine which direction is best for your business. Across the board, we’re seeing most businesses increase their volume of videos produced.
Even if you’re not at this volume level just yet, you’ll have to consider whether you’re creating campaigns (one-off assets) or a program (regularly scheduled videos as part of a cohesive content marketing strategy).
If social media is your final destination, you’ll want to plan for smartphones and smaller screen sizes, and keep in mind that younger audiences tend to watch videos on social media channels, which lends itself to shorter content . You may even consider a talent budget to hire an influencer. For longer content, embedding a video from your youtube channel or vimeo is a better option, as these venues allow for high resolution streaming without long loading speeds. High video production value is ideal, but budgets for video marketing content can quickly bloat. If a shorter social video is your goal, in-house resources might be the most cost-effective route.
Start your video marketing strategy today
Back in the day, video was a tactic that you threw into your content marketing now and again. But to succeed with video marketing today, it’s important to have a solid strategy that you can use.
Your video marketing strategy should include:
researching your customer’s pain points
developing topics that solve your customer’s problems
outlining or scripting out your video content
developing a unique look and feel for your brand’s videos
shooting and editing your videos
incorporating videos into your text-based marketing content
distributing your videos on social media and dedicated video platforms (like youtube)
measuring the results of your videos
improving your content strategy based on data and feedback from your target audience.
Once upon a time, cost was a serious challenge to video marketing: the cost of equipment, editing software and, from an end-user’s perspective, the data cost of consuming online video. Today, those challenges are mostly in the rear-view mirror. Yes, you still need some budget – good equipment, editing software and a delivery platform are more affordable than they once were, but they’re not free – and you do need a marketing team with experience in video, but these are all surmountable obstacles. In fact, the biggest challenges of video marketing in 2017 are strategic: how to build a solid and effective video marketing strategy, how to create content that people want to consume, and how to create engaging videos that get shared.
Quick videos on instagram reels, tiktok or youtube shorts are great ways to engage your audience. Because these are bite-sized, they’re easy for your audience to digest and interact with and can be great for creating an engaged following. Here’s an example of what this might look like from online plant store the sill. They’ve created a 20-second video that is both humorous and educational for plant owners. There are so many ways to get creative with short videos like this, so start watching some tiktoks and instagram reels to gather inspiration for your business. When would you use short videos? creating short, engaging videos like these should be a consistent part of your video marketing strategy.
Awareness: Reach new customers
Whether or not you should invest in video marketing comes down to the return on investment (roi). Here’s a look at some hard numbers: 92% of video marketers in 2023 say video gives them a good roi—a record high (wyzowl, 2023). Just five years ago, 78% of video marketers felt the same way about videos, a difference of 14 percentage points. Broadly speaking, companies use video marketing to increase their sales, build brand awareness and trust to keep their current customers informed, and reach out to potential customers. The platforms most commonly used by marketers for posting social media marketing videos and video ads are instagram, youtube, and facebook.
Music and video have gone hand-in-hand since the first music videos started hitting the airwaves in the early ‘80s. But just as they’ve come a long way from the days of garish lighting and grainy images, so has the music industry’s use of video to connect with enthusiasts and consumers alike. For pyramind, a san francisco-based music production school and studio, video is more than an outreach and awareness tool: it’s actively driving potential students and customers their way. Explore how bizzabo uses video to power every part of their business.
Paid videos are ads – content you put money behind in order to reach specific goals. There are several reasons you’d want to use paid marketing videos: reach a larger audience while paid videos are better for getting in front of the right audience, their benefit ends where your budget does, so plan carefully before putting money behind them! organic videos are value adds – basically, giving away value (in the form of information, education or entertainment) for free. They get distributed to your channels without pay, with your audience finding you through search (seo), or by getting recommended in a feed (e.
From brand videos to faqs to instructional videos and more, there are almost countless types of videos you can make in conjunction with your marketing funnel. Learn about them all by downloading our free ebook: 30 inspirational video ideas for your business ! despite there being so many, certain types of videos are better suited to meet your marketing goals. Once you’ve got your goals strategized, you can start learning about how each video type differs and pick the ones that’s right for you. 1. Commercials if you haven’t seen a commercial on tv, then you’ve definitely seen a video on social media.