Getting started with video marketing
by Admin
Posted on 20-12-2023 08:27 AM
Video continues to be a widely used marketing tool – trusted by around 9 out of 10 businesses. To put it simply, more businesses are using video than at any point in the past 9 years. Reasons for not using video were split widely, but a lack of time was clearly the most commonly cited obstacle. Video usage looks set to increase still further in 2023, with current marketers almost unanimously planning to continue their video marketing efforts over the next 12 months – and 70% of current ‘non-video-marketers’ looking to get started.
There’s never been a better time to get into video marketing. As well as being popular with both marketers and consumers, the hardware and software needed to get started are minimal, allowing even the smallest of businesses to start creating videos. By choosing the right types of video that align with your overall marketing strategy, you can make videos that provide a solid return on investment and grow your business .
Saying "thank you" can go a long way, and it can even make for compelling video content. In the short and simple video below, warby parker provides a personalized customer service experience that makes the customer feel special, acknowledges feedback, and serves as a mini-advertisement -- since the employee is talking about making a customer happy. If you're just getting started, filming short thank you videos can foster customer loyalty and build brand awareness on youtube. What marketing videos are you going to start making this year? share with us in the comments below. Editor's note: this post was originally published in june 2015 and has been updated for freshness, accuracy, and comprehensiveness.
3. Create compelling content marketing
To explain video content marketing, we must start with the concept of content marketing.
Here’s the definition according to the content marketing institute:
“content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and ultimately drive profitable customer action. ”in other words, content marketing is when you use compelling content to attract people to your brand. It’s a slow burn strategy that does not try to sell people anything until they are already fans of your business. So, video content marketing is simply content marketing through videos.
Video content is becoming increasingly popular among consumers to learn about brands and products. A study conducted by nogentech found that 91% of marketers are using video content in 2023. The popularity of streaming video services has increased since the covid-19 epidemic. According to a video marketing survey conducted by statista, as of november 2022, 86% of marketers used videos on facebook for marketing purposes. Youtube was the most popular social media platform among marketers at 90%, and tiktok was used by 35% of those surveyed. In the last two decades, i have seen video marketing change drastically. Five to seven years ago, video advertising was mostly done by larger brands and companies.
Challenges of Video Marketing
There are too many uses to count, but i'll share a few of the most popular video marketing types we produce for sparkhouse clients to give you a sense of this format's versatility.