Benefits of video marketing
by Admin
Posted on 20-12-2023 08:27 AM
Marketing through video yields four main benefits:
effectiveness. Ninety-seven percent of surveyed marketers observed that video helps
customers
better understand their products. A close-up, for example, can spotlight a product more effectively than even the most descriptive copy. Additionally, after watching a video, audiences retain 95% of the message, but only 10% after reading text. Increased conversion rates. Approximately half of all consumers hunt for and watch product videos before making a purchase decision. Ninety percent of consumers surveyed find demo videos helpful; and 85% of those consumers are more likely to make purchases after watching demos.
Elevated seo ranking.
The benefits of video marketing are many. Let’s begin with the easily quantifiable: statistics, numbers, and data – oh my! of note: video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand. Video is an seo gold mine, helping build backlinks to your site, boosting likes and shares (which can effect search rankings), and driving traffic to your site. And let’s not forget that youtube is owned by google, so be sure to post your videos to yt and tag, tag, tag with keywords/key phrases!.
Creating a video marketing campaign
There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). To that end, you want to make sure the both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself. Here’s a breakdown of where you can be using different types of videos.
Explainers can help educate people about your product and can be used in conjunction with instructions, customer service activities, and a whole other range of applications.
We’ve listed enough evidence for you to start leveraging video content to grow your business and brand. We’ve also addressed the bottlenecks and given you a practical solution that allows you to start creating videos right away. Found this video marketing statistics article helpful? please do share it with your friends and peers looking to create videos for their business or brand. Looking to start a youtube channel for your business? don’t forget to check out this article on youtube video statistics. Want to be a part of a community of creators, just like yourself, and discuss video marketing stats, video ideas, insights, and more? join the invideo community – a place for you to connect and learn from 20,000+ other video creators like yourself.
81. Video content has been said to have the best roi by 51% of marketers among all the forms of content. 82. As per a study by vidyard, marketers achieved a 34% higher conversion rate by including video content in their marketing campaigns. 83. Due to explainer videos, 43% of the marketers say that customer support calls have decreased. 84. The organic traffic can be increased by 157% with the help of video content. 85. Video marketing is used by 71% of b2b marketers. 86. Emails that contain video content in them get 96% higher click-through rates than emails with no video content.
It's been said that an image is worth a thousand words. For a video, multiply that by another thousand. That is the basis of video marketing, a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns. Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.